How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value

Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects follower behaviour. This research examines the role of emotional attachment and perceived information value in the process of influence that can lead followers to manifest behavioural intentions toward the brands endorsed by influencers. The results show...