When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
Abstract
Prior research has found differences in satisfaction for choosers and nonchoosers of the same outcome. Two studies show that differentiability of the choice-set options moderates this effect. When options are more differentiated, choice enhances consumers' satisfaction with positive and dissatisfaction with negative outcomes; when options are less differentiated, choosers experience the same level of satisfaction as nonchoosers, regardless of...
Paper Details
Title
When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
Published Date
Sep 1, 2006
Journal
Volume
33
Issue
2
Pages
211 - 219
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Notes
History