The role of cultural communication norms in social exclusion effects

Volume: 27, Issue: 1, Pages: 108 - 116
Published: Jan 1, 2017
Abstract
Previous research suggests that when social exclusion is communicated in an explicit manner, consumers express preferences for helping, whereas when it is communicated in an implicit manner, they express preferences for conspicuous consumption. However, this may not always hold true. In the present research, we put forward a theoretical framework explaining that exclusion effects depend on the extent to which exclusion is communicated in a...
Paper Details
Title
The role of cultural communication norms in social exclusion effects
Published Date
Jan 1, 2017
Volume
27
Issue
1
Pages
108 - 116
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