Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy

Volume: 40, Issue: 2, Pages: 184 - 205
Published: Mar 3, 2021
Abstract
Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature and shows how it serves as a novel challenge for various marketing stakeholders. For consumers, the authors...
Paper Details
Title
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy
Published Date
Mar 3, 2021
Journal
Volume
40
Issue
2
Pages
184 - 205
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