Social Media and Firm Equity Value
Abstract
Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional online behavioral metrics, and the dynamics of these relationships. The results derived from vector autoregressive models suggest that social media-based...
Paper Details
Title
Social Media and Firm Equity Value
Published Date
Mar 1, 2013
Journal
Volume
24
Issue
1
Pages
146 - 163
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