Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
Abstract
The authors propose that purchasing luxury can be a unique means to engage in sustainable consumption because high-end products are particularly durable. Six studies examine the sustainability of high-end products, investigate consumers’ decision making when considering high-end versus ordinary goods, and identify effective marketing strategies to emphasize product durability, an important and valued dimension of sustainable consumption....
Paper Details
Title
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
Published Date
Apr 14, 2021
Journal
Volume
85
Issue
3
Pages
28 - 43
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