The effect of effectiveness: Donor response to aid effectiveness in a direct mail fundraising experiment
Abstract
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used for both treatment and control, included a standard qualitative story about an individual beneficiary. Adding scientific impact information has no effect...
Paper Details
Title
The effect of effectiveness: Donor response to aid effectiveness in a direct mail fundraising experiment
Published Date
Feb 1, 2017
Volume
66
Pages
1 - 8
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