Dimensions of Brand Personality

Volume: 34, Issue: 3, Pages: 347 - 356
Published: Aug 1, 1997
Abstract
Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each...
Paper Details
Title
Dimensions of Brand Personality
Published Date
Aug 1, 1997
Volume
34
Issue
3
Pages
347 - 356
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