How Package Design and Packaged‐based Marketing Claims Lead to Overeating

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition claims made on packaging create “health halos” that make foods appear healthier than they are, thereby leading to higher consumption yet lower perceived calorie intake. I then show how packaging design (cues,...