Discovering Cultural Differences Through Information Flow of National DMOs Websites

Pages: 419 - 425
Published: Jan 1, 2021
Abstract
The purpose of the study is to investigate whether cultural differences are reflected in how destinations present themselves online by performing hyperlink network analysis of their official DMOs websites. The study examines whether variance in online presentation can be explained using well established theories on culture. To this end, hyperlink data were collected from three official tourism websites: Korea Tourism Organization (KTO) of South...
Paper Details
Title
Discovering Cultural Differences Through Information Flow of National DMOs Websites
Published Date
Jan 1, 2021
Pages
419 - 425
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