The hoarder, the oniomaniac and the fashionista in me: A life histories perspective on self‐concept and consumption practices

Increased negative media attention has focused on the environmental impacts the fashion industry has on the natural environment, thereby calling for solutions, focused on clothing purchase, use and end‐of‐life treatment. This research explores the relationship between consumers and their clothing consumption (from purchase through to disposal), through the lens of life histories , and thus exploring what impacts on end‐of‐life clothes treatment....