Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness
Volume: 11, Issue: 2, Pages: 12 - 12
Published: Jan 20, 2021
Abstract
Throughout the history of languages, poets and writers have used linguistic tools to enhance euphony in their creations. One of the widely used tools to convey melody in any written (or spoken) creative art form is the use of long vowels. This paper examines the linkages between long (vs. short) vowel sounds and taste expectations of sweetness. Across four studies, we demonstrate that people expect products with brand names containing long...
Paper Details
Title
Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness
Published Date
Jan 20, 2021
Volume
11
Issue
2
Pages
12 - 12
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