The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Volume: 60, Pages: 102470 - 102470
Published: May 1, 2021
Abstract
Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision...
Paper Details
Title
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Published Date
May 1, 2021
Volume
60
Pages
102470 - 102470
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