Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels

While customer values associated with experience have been studied extensively in the hospitality literature, research comparing Airbnb and hotel experiences remains sparse. By identifying two distinct pathways, a hedonic consumption pathway and an acquisition-transaction utility pathway, this study investigates the effects of hedonic value and utilitarian value on two important underlying constructs. Two studies were conducted concurrently:...