Hitchhiking Experiences and Perception of Affective Label Polarity in Social Networking Sites—Potential Memetic Implications for Digital Visual Content Management

Digital Visual Content (DVC), as sets of meanings, constitutes a pictorial representation of phenomena and may lead users of Social Networking Sites (SNS) to specific behavioral activities, i.e., connected with the expression of emotions. The goal of this research paper was to create a methodology of analysis and visualization of SNS users’ emotional responses to the hitchhiker archetype, built on the basis of a semantic decomposition of photos...