A Study on Behavioral Effect on the Formation of Win-Win Supply Chains: Developing Multi-Player Game and Building a Platform for Bio-Signal Analysis

This study examines the relationship between the profit ratio of buyers to suppliers from the product sales. Usually, buyers have a higher profit share and this profit inequality affects the sustainable growth of supply chains. Thus, the purpose of this study is to show how this inequality of profit share affects the total profit of the supply chain utilizing a behavioral game. Measuring bio-signal from participants, we understand this...