Assessing stakeholder network engagement
Abstract
Purpose With the popularity of social media platforms, firms have now tangible means not only to reach out to their stakeholders, but also to closely monitor those interactions. Yet, there are limited methodological advances on how to measure a firm’s stakeholder networks, and the level of engagement firms have with these networks. Drawn upon the customer engagement and stakeholder theory literature, this study aims to propose an approach to...
Paper Details
Title
Assessing stakeholder network engagement
Published Date
Dec 30, 2020
Volume
55
Issue
5
Pages
1359 - 1384
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