Supplemental Material, jmr.17.0452-File003 - Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
Published: Jun 10, 2020
Abstract
Supplemental Material, jmr.17.0452-File003 for Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender by Rahul Govind, Nitika Garg and Vikas Mittal in Journal of Marketing...
Paper Details
Title
Supplemental Material, jmr.17.0452-File003 - Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
Published Date
Jun 10, 2020
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