Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic

Volume: 93, Pages: 102795
Published: Feb 1, 2021
Abstract
null null Robots and artificial intelligence (AI) technologies are becoming more prominent in the tourism industry. Nowadays, consumers are faced with multiple options involving both human and robot interactions. A series of experimental studies were implemented. Four experiments demonstrated that consumers had a more positive attitude toward robot-staffed (vs. human-staffed) hotels when COVID-19 was salient. The results were different from...
Paper Details
Title
Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic
Published Date
Feb 1, 2021
Volume
93
Pages
102795
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