Typology of Growth Hacking Strategies Along the Growth Hacking Funnel
Abstract
With the increasing significance of startups in recent times, practitioners and academicians have considered the growth hacking strategies by which these firms could obtain competitive performance gains and play an important role in the world economy. So far, studies have mostly focused on the technical dimensions of these companies, while the business promotions they require and the way they should be leveraged strategically have remained...
Paper Details
Title
Typology of Growth Hacking Strategies Along the Growth Hacking Funnel
Published Date
Apr 1, 2021
Volume
14
Issue
2
Pages
331 - 346
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