Perceived critical factors affecting consumers’ intention to purchase renewable generation technologies: Rural-urban heterogeneity

Since the acceptance of renewable generation technologies (RGTs) may assist in scaling up renewables, the exploration and identification of perceived critical factors (PCFs) affecting RGTs are needed. This study examines the PCFs affecting consumers’ intention to purchase RGTs (IPR) in a hybrid behavioral framework. For this purpose, this study has developed a hybrid behavioral framework through the introduction of components of PCFs including...