Developing Wine Appreciation for New Generations of Consumers
Abstract
Wine education poses a paradox to the industry: consumers both say they desire to know more about wine, yet they also report being overwhelmed and confused. In addition, the traditional analytic...
Paper Details
Title
Developing Wine Appreciation for New Generations of Consumers
Published Date
Aug 1, 2021
Volume
62
Issue
3
Pages
337 - 345
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Notes
History