What Makes Consumers Purchase Mobile Apps: Evidence from Jordan
Volume: 16, Issue: 3, Pages: 562 - 583
Published: Dec 16, 2020
Abstract
Mobile applications (mobile Apps) have changed the ecosystem of the business world. The rapid progression in the market for smart devices and mobile Apps has brought about a revolution with regard to the mobile Apps’ economy. The major revenue stream of this economy is the sale of mobile Apps, with such sales being expected to increase dramatically every year. However, in spite of this, a considerable number of mobile Apps fail to capture...
Paper Details
Title
What Makes Consumers Purchase Mobile Apps: Evidence from Jordan
Published Date
Dec 16, 2020
Volume
16
Issue
3
Pages
562 - 583
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