Examining honeymoon tourist behavior: multidimensional quality, fantasy, and destination relational value

Volume: 37, Issue: 7, Pages: 836 - 853
Published: Sep 1, 2020
Abstract
This study examines which honeymoon quality dimensions contribute significantly to fulfilling fantasy and determining whether a realized fantasy enhances the relational value of honeymoon tourists. This study used Phuket, Thailand, as the study context and adopts a mixed-methods approach. The empirical validation of multidimensional qualities leads to a seven-factor structure. The structural model indicates that honeymoon service providers,...
Paper Details
Title
Examining honeymoon tourist behavior: multidimensional quality, fantasy, and destination relational value
Published Date
Sep 1, 2020
Journal
Volume
37
Issue
7
Pages
836 - 853
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