A mind stretched: The psychology of repeat consumption

Repeat consumption refers to re‐experiencing an enjoyable stimulus in order to enjoy it again. We rewatch the same shows, reread the same stories, and revisit the same cities; we play our favorite songs on loop and stick to our secret spots in town. When and why do people engage in repeat consumption, and what actually happens in our psychological experience (e.g., attention, enjoyment) upon doing so? This article reviews burgeoning research...