Consumer Perception of Modern and Traditional Forms of Advertising
Abstract
If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires...
Paper Details
Title
Consumer Perception of Modern and Traditional Forms of Advertising
Published Date
Nov 1, 2020
Journal
Volume
12
Issue
23
Pages
9996
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Notes
History