Tasty words: Using frame semantics to enhance consumer liking of potato chips and apples

Previous research indicates that speakers of American English chiefly use crispy when referring to dry foods and crunchy when referring to wet foods, suggesting that these near‐synonyms have different semantic frames. The present study is the first to address how speakers of American English process crispy and crunchy by investigating whether foods with frame‐semantically (in)congruent food labels influence thoughts about and taste perception of...