Role of user-generated photos in online hotel reviews: An analytical approach
Abstract
While user-generated content has been studied extensively in the hospitality and tourism domain, the value of user-generated photos is not well understood due to theoretical and methodological barriers. The purpose of this study is to explore the role of user-generated photos in online hotel reviews in terms of how they are generated and how they contribute to online reviews. The research questions are examined using descriptive analysis and...
Paper Details
Title
Role of user-generated photos in online hotel reviews: An analytical approach
Published Date
Dec 1, 2020
Volume
45
Pages
633 - 640
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