How Posting Online Reviews Can Influence the Poster’s Evaluations
Volume: 47, Issue: 9, Pages: 1401 - 1413
Published: Dec 2, 2020
Abstract
The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals' naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with...
Paper Details
Title
How Posting Online Reviews Can Influence the Poster’s Evaluations
Published Date
Dec 2, 2020
Volume
47
Issue
9
Pages
1401 - 1413
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