Effects of Social Media Advertising on Consumers' Online Purchase Intentions.
Volume: 12, Issue: 1, Pages: 89
Published: Jan 1, 2020
Abstract
Purpose: The purpose of this study is to determine the effects of social media advertising on
consumers’ online purchase intention. Social media advertising has a significant part of the
development of brand in the consumer recognition, and ultimately affect the purchase intention
and marketers to emphasize these strategies.
Design/methodology/approach: The purposive sampling is most suitable to this study
because the online purchasers are...
Paper Details
Title
Effects of Social Media Advertising on Consumers' Online Purchase Intentions.
Published Date
Jan 1, 2020
Volume
12
Issue
1
Pages
89
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Notes
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