Anchoring bias in online voting

EPL1.80
Volume: 100, Issue: 6, Pages: 68002
Published: Dec 1, 2012
Abstract
Voting online with explicit ratings could largely reflect people's preferences and objects' qualities, but ratings are always irrational, because they may be affected by many unpredictable factors like mood, weather and other people's votes. By analyzing two real systems, this paper reveals a systematic bias embedding in the individual decision-making processes, namely people tend to give a low rating after a low rating, as well as a high rating...
Paper Details
Title
Anchoring bias in online voting
Published Date
Dec 1, 2012
Journal
Volume
100
Issue
6
Pages
68002
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