Temporal and social scarcities: effects on ad evaluations

Volume: 40, Issue: 7, Pages: 1115 - 1134
Published: Nov 10, 2020
Abstract
Temporal scarcity appeals are a marketing technique in which marketers inform consumers that offers are valid for a limited time, such as “The offer ends today!” Social scarcity appeals inform...
Paper Details
Title
Temporal and social scarcities: effects on ad evaluations
Published Date
Nov 10, 2020
Volume
40
Issue
7
Pages
1115 - 1134
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