AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.
Volume: 2020, Pages: 1498 - 1502
Published: Nov 5, 2020
Abstract
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Paper Details
Title
AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.
Published Date
Nov 5, 2020
Volume
2020
Pages
1498 - 1502
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