Data Privacy in Retail: Navigating Tensions and Directing Future Research

Volume: 96, Issue: 4, Pages: 449 - 457
Published: Dec 1, 2020
Abstract
To understand data privacy in retailing, one must consider a myriad of consumer, retailer, and regulatory tensions, trade-offs, and compromises. Scholarly research on consumer data privacy in retailing remains a fruitful area of inquiry precisely because it confronts these critical tensions. As a scholarly domain, data privacy research investigates questions and contexts that are fraught with persistent conflicts and paradoxes. Despite some...
Paper Details
Title
Data Privacy in Retail: Navigating Tensions and Directing Future Research
Published Date
Dec 1, 2020
Volume
96
Issue
4
Pages
449 - 457
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