The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
Volume: 40, Issue: 3, Pages: 327 - 375
Published: Apr 3, 2021
Abstract
This review provides insight into the research on the strategic use of social media influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic publications...
Paper Details
Title
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
Published Date
Apr 3, 2021
Volume
40
Issue
3
Pages
327 - 375
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