To buy or not to buy? The effect of time scarcity and travel experience on tourists' impulse buying

By its very nature, tourism is a temporary experience. But how time scarcity makes an impact on tourists' impulse buying is still unclear. By looking into the role played by travel experience and overconfidence, this study explores the mechanism behind the influence of time scarcity on tourist impulse buying of local products through an integrated series of experiments together with a post-trip survey. The results show that the interaction...