A Collaborative Assessment of Promotions Performance Using Financial KPIs

Published: Nov 20, 2020
Abstract
Since 2016, organized retailers in Colombia have struggled against a new retail format: Hard-discount stores. This sales channel fulfills essential shopping basket products with consistent low prices. To be competitive and preserve their market position, organized retailers must improve their processes and their pricing decisions. Promotions and discounts have been considered as an effective alternative to compete. This study analyzes the impact...
Paper Details
Title
A Collaborative Assessment of Promotions Performance Using Financial KPIs
Published Date
Nov 20, 2020
Journal
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