Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation
Abstract
Purpose The cognitive processes through which religiosity and idealism affect ethical consumption have received little attention in prior research. This study aims to explore the influence of religiosity and idealism on ethical purchasing intention through moral obligation and perceived customer effectiveness (PCE). Design/methodology/approach The study analyses data from 149 Muslim participants in Saudi Arabia, using structural equation...
Paper Details
Title
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation
Published Date
Nov 6, 2020
Journal
Volume
11
Issue
1
Pages
25 - 43
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