Micro-Marketing and Big Data Analytics: An Information System for Destination Marketing Management

Published on Mar 3, 2017
· DOI :10.1201/B19937-4
Daniel R. Fesenmaier73
Estimated H-index: 73
Neeraj Bharadwaj12
Estimated H-index: 12
+ 1 AuthorsZheng Xiang31
Estimated H-index: 31
#1Chris AndersonH-Index: 7
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force i n our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and...
1,964 Citations
Cited By3
#1Sangwon Park (Kyung Hee University)H-Index: 2
#1Sangwon ParkH-Index: 23
Last. Yeongbae Choe (Gachon University)
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2 CitationsSource
#1Lidija Lalicic (MODUL University Vienna)H-Index: 9
#2Estela Marine-Roig (University of Lleida)H-Index: 14
Last. Eva Martin-Fuentes (University of Lleida)H-Index: 8
view all 4 authors...
Abstract This study embraces destination image analytics, design thinking and peer-to-peer accommodation services. The paper aims to support marketers in rethinking the way they design destination experiences and marketing strategies by synergising with contemporary trends in the peer-to-peer accommodation sector and help integrate them into destination marketing systems. Thus, a holistic process is developed to reveal how destination image is constructed that applies compositional data analysis...
2 CitationsSource
#1Daniel R. Fesenmaier (UF: University of Florida)H-Index: 73
#2Zheng Xiang (VT: Virginia Tech)H-Index: 31
This chapter introduces design science in tourism (DST) as a framework which can guide both the theoretical foundations and applications in tourism design. It is argued that since 1972 when Clare Gunn first published Vacationsape huge progress has been made which now provides the theory and tools needed to support DST. This chapter discusses the concept of DST and the tools available to support tourism design. Finally, it introduces the chapters comprising this book which set the stage for the d...
11 CitationsSource