Antecedents and consequences of market orientation in international B2B market: role of export assistance as a moderator

Volume: 36, Issue: 6, Pages: 1058 - 1075
Published: Jan 13, 2021
Abstract
Purpose The significance of market orientation (MO) in industrial marketing literature is immense. Separately, the role of dynamic managerial capability (DMC) as an individual-level capability has been found to be beneficial to business-to-business (B2B) transactions. However, the assessments of DMC as the antecedent to complement MO in achieving firm performance are rare. To address this knowledge gap, this study builds upon a research...
Paper Details
Title
Antecedents and consequences of market orientation in international B2B market: role of export assistance as a moderator
Published Date
Jan 13, 2021
Volume
36
Issue
6
Pages
1058 - 1075
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