The Role of Product Perceived Quality in Building Customer Behavioral Loyalty Across Retail Channels
Abstract
Retail today is increasingly omnichannel. Retailers must drive customer behavioral loyalty (repeat patronage) across channels, so they must do it optimally – no company can be the best at everything. Many other factors, beyond product quality, are required to maximize customer behavioral loyalty across channels. Academia and business seem inconclusive though in explaining which are those winning factors. When the end user of the product is...
Paper Details
Title
The Role of Product Perceived Quality in Building Customer Behavioral Loyalty Across Retail Channels
Published Date
Sep 24, 2020
Pages
625 - 640
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