Exploring children’s reactions to sponsorship transition: a study of interpersonal and pro-social demands

Volume: 21, Issue: 4, Pages: 419 - 433
Published: Oct 26, 2020
Abstract
Purpose The purpose of this study is to evaluate children’s perceptions and attitudes towards sponsorship transition, specifically the change from Nike to PUMA as kit sponsors for Manchester City Football Club (MCFC) in July 2019. Design/methodology/approach A sample of 368 children, between 7 and 16 years of age were recruited for the study. Using electronic diaries, 1,577 diary entries were captured between February 2019 and March...
Paper Details
Title
Exploring children’s reactions to sponsorship transition: a study of interpersonal and pro-social demands
Published Date
Oct 26, 2020
Volume
21
Issue
4
Pages
419 - 433
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.