Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Volume: 58, Pages: 102328 - 102328
Published: Oct 18, 2020
Paper Details
Title
Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Published Date
Oct 18, 2020
Volume
58
Pages
102328 - 102328
Notes
History