Using regulatory focus to encourage physical distancing in services: when fear helps to deal with Mr. Deadly COVID-19
Abstract
Although physical distancing is the key to reducing the risk of virus infection, the commonly used signs to spur physical distancing in services seem ineffective as many customers still refrain from practicing physical distancing. This research therefore suggests using regulatory focus (prevention vs. promotion) to improve the persuasiveness of these appeals. Study 1 creates and validates one multiple-item scale for measuring physical distancing...
Paper Details
Title
Using regulatory focus to encourage physical distancing in services: when fear helps to deal with Mr. Deadly COVID-19
Published Date
Oct 19, 2020
Journal
Volume
41
Issue
1-2
Pages
32 - 57
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