Telecom churn prediction and used techniques, datasets and performance measures: a review
Abstract
Customer churn prediction in telecommunication industry is a very essential factor to be achieved and it makes direct impact to customer retention and its revenues. Developing a good and effective churn prediction model is very important however it is a time-consuming process. This study presents a very good review of customer churn, its effects, identification of its causes, business needs, methods, and all the techniques used for churn...
Paper Details
Title
Telecom churn prediction and used techniques, datasets and performance measures: a review
Published Date
Oct 20, 2020
Journal
Volume
76
Issue
4
Pages
613 - 630
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