The thought that counts is the one we ignore: How givers overestimate the importance of relative gift value
Abstract
Gift-recipients typically receive multiple gifts in the same sitting, yet little is known about the impact of other gifts on givers’ and recipients’ evaluations of any one gift. Across 12 studies, we demonstrate that givers overestimate how much a recipient’s liking of their (i.e., the giver’s) gift [increases/decreases] when it compares [favorably/unfavorably] to other gifts. This appears to be driven by givers not appreciating that, for...
Paper Details
Title
The thought that counts is the one we ignore: How givers overestimate the importance of relative gift value
Published Date
Feb 1, 2021
Journal
Volume
123
Pages
502 - 515
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Notes
History