Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers
Volume: 40, Issue: 7, Pages: 1047 - 1072
Published: Oct 3, 2021
Abstract
Humour is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavour to see whether comedic violence ads by U.S. brands...
Paper Details
Title
Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers
Published Date
Oct 3, 2021
Volume
40
Issue
7
Pages
1047 - 1072
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