Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers

Volume: 40, Issue: 7, Pages: 1047 - 1072
Published: Oct 3, 2021
Abstract
Humour is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavour to see whether comedic violence ads by U.S. brands...
Paper Details
Title
Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers
Published Date
Oct 3, 2021
Volume
40
Issue
7
Pages
1047 - 1072
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.