When the physical coldness in the viewer's environment leads to identification with a suffering protagonist

Based on theories of narrative engagement and embodied cognition, we hypothesised that a fit between the psychological state of a protagonist and the physical sensation of the viewer would enhance the subsequent identification with the protagonist, but not para‐social relationship with him (seeing the protagonist as a friend). We also hypothesised that identification and a para‐social relationship would lead to distinct effects on attitudes...