Death in advertising: the last taboo?

Portrayals of death in advertising for non-death related products are exceedingly rare, in sharp contrast to numerous death portrayals in other media sources such as movies and TV programs. Additionally, advertising increasingly depicts other controversial topics, such as sex and violence, but not death. Is death the last taboo in advertising? This qualitative study uses a grounded theory approach to explore death as a taboo topic in advertising...