Effects of nutrition and sustainability claims on attention and choice: An eye-tracking study in the context of a choice experiment using granola bar concepts

This research utilizes eye-tracking measures to quantify the visual attention paid to claims for nutrition and sustainability on food concepts. It analyzes whether and to what extent the attention to voluntary nutrition and sustainability claims affects choices. A choice experiment was designed using granola bar concepts where each alternative was described by four attributes for claims related to sustainability, genetic modification, sweetener...